From Rates to Routes: How Early AI Adoption Pays Off

Artificial intelligence has moved well beyond being a talking point in logistics. It is now embedded in procurement strategies, pricing models, carrier sourcing, and exception management, often without the end user realizing it.

For Shippers and 3PLs, the shift is not theoretical. AI is already influencing who wins freight, how quickly loads get covered, and whether operations run at a reactive or proactive pace.

“AI won’t replace people in freight, but people using AI absolutely will replace those who don’t,” said Jason Roberts, SVP of Digital Enablement at MODE Global.

The companies that will thrive are not necessarily those with the flashiest tools, but those that integrate AI into everyday processes in ways that drive measurable value. This integration allows human teams to focus on building trust, solving problems, and making smarter strategic moves.

How AI Agents are Redefining Efficiency in Logistics Operations

Despite the pace of innovation, many logistics operations still run on emails, phone calls and outdated systems. AI agents are stepping in to bridge the gap between advanced technology and day-to-day manual processes. Rather than replacing logistics professionals, these tools serve as practical allies, augmenting operations by automating repetitive, high-volume tasks that slow down workflows and strain resources.

By streamlining these time-consuming tasks, AI agents free teams to focus on the work that truly moves freight forward, boosting speed, accuracy and margins in the process. For Shippers, this means faster decisions, reduced costs and better visibility. For 3PLs, it means scaling services without scaling headcount.

AI on the Offense: Preventing the Top 5 Freight Risks at the Source

Shippers and 3PLs are grappling with rising threats — from cargo theft and freight fraud driven by bad actors to ongoing operational risks like load damage and product spoilage — all of which take a toll on the bottom line.

As supply chains scale and diversify, traditional detection methods can't keep pace. Enter artificial intelligence (AI). Not as a buzzword but as a frontline ally in a growing arms race against freight risk.

“As the logistics landscape grows more complex, we’re seeing AI not just as a tool but as a strategic shield against emerging threats,” said Jonathan Ryan, Chief Product & Technology Officer at Overhaul.

How AI Is Transforming Freight Cybersecurity

Cyberattacks in the freight industry are no longer what they used to be. Today’s threats are faster, smarter and more scalable. Generative AI makes it easier for bad actors to automate attacks, craft nearly perfect phishing emails and exploit weak points in systems that were once considered too obscure to be of interest. Fortunately, the same technology is also helping carriers, brokers and shippers fight back with powerful new defenses.

“Cyber is a team sport,” says Joe Ohr, Chief Operating Officer at the National Motor Freight and Traffic Association (NMFTA). “Whether you run five tractors or 50,000, you win only when everyone plays together.” Alongside Director of Cybersecurity Artie Crawford, Ohr is helping lead the charge to strengthen cybersecurity across over-the-road (OTR) shipping through education, research and AI-driven strategy.

AI in Freight: Bridging Intelligence and Action Across the Supply Chain

As artificial intelligence rapidly moves from buzzword to the backbone of modern freight operations, Shippers and 3PLs are adjusting their strategies for managing uncertainty, volatility and rising expectations. AI, particularly machine learning, is no longer a luxury, it is a necessity for achieving operational efficiency, visibility and intelligent decision-making.

For Shippers and 3PLs navigating today’s unpredictable freight environment this shift to AI is a response to real operational pressures. Manual processes and outdated systems leave businesses vulnerable to pricing errors, missed opportunities and inefficient workflows. AI offers a practical solution by bringing speed, precision and adaptability to everyday decisions.

Whether it's quoting faster, forecasting with more confidence or reducing human error, AI empowers logistics professionals to stay ahead of market swings and customer demands. Embracing this technology now means building resilience and gaining a strategic edge in a highly competitive landscape.

AI as a Co-Pilot in Freight Procurement: Unlocking Real-Time Intelligence for Shippers and 3PLs

Artificial intelligence is not on the horizon. It is already embedded in freight operations, reshaping how Shippers and 3PLs manage procurement, communication, documentation and execution. As demand grows for faster and more accurate service, AI is helping teams transition from reactive processes to proactive, data-driven execution.

AI is not about replacing people. It is about refocusing their time on strategy, relationship building and solving high-impact problems while technology handles the repetitive work.

Defining the Future of Freight Technology: Why Self-Service Innovation Is the New Standard

The logistics industry is no stranger to transformation. From automation and machine learning to real-time tracking and predictive analytics, freight has become a proving ground for breakthrough technologies. But one shift that’s quietly gaining momentum is redefining how logistics teams discover, evaluate and implement freight solutions.

Self-service freight technology is emerging as the new standard and for good reason. As Shippers and 3PLs manage increasingly complex networks across modes like Truckload, LTL, Final Mile and Parcel, the demand for speed, simplicity and autonomy is reshaping how teams approach innovation. The traditional model of drawn-out demos, static product decks and tech stacks cobbled together by third-party consultants no longer meets the needs of a rapidly evolving industry.

What Shippers and 3PLs Need to Know About the 2025 NMFC Classification Changes

Managing freight classifications is changing, requiring logistics teams to adapt and stay informed to maintain accuracy and efficiency. Starting July 19, 2025, the National Motor Freight Traffic Association (NMFTA) is rolling out major changes to the National Motor Freight Classification (NMFC) system. These updates will directly impact how LTL shipments are classified, rated and billed, making it essential for Shippers and 3PLs to understand what’s changing and how to prepare.

Keith Peterson, Director of Operations at the NMFTA, recently joined Banyan Technology’s Tire Tracks podcast to discuss what the 2025 NMFC classification changes really mean for the freight industry. As the leader responsible for overseeing the NMFC classifications team, Peterson shared both the reasoning behind the updates and how they were developed.

“The whole point of these changes is to make classification easier and simpler to use for everybody, even someone new to the logistics business,” Peterson explained. He noted that the NMFTA has been transitioning toward a density-based model for several years, but the July 2025 update represents a major leap forward. More than 2,000 item numbers are being moved to full density scales, supported by a newly expanded 13-tier system.

Why Accessorial Verification is Critical to Controlling Freight Spend

Managing freight costs is one of the most complex and critical challenges for today’s logistics teams. With inflation and rising customer expectations, Shippers are under pressure to maintain predictable transportation budgets. While most focus on base rates and fuel surcharges, a significant portion of spend often hides in plain sight within accessorial charges.

Accessorials are additional service fees on shipments that require extra handling or fall outside standard Carrier procedures. These include items like liftgate requirements, inside delivery, residential drop-offs and delivery to Limited Access locations. When these fees are not identified upfront, they lead to unexpected charges, strained Carrier relationships and costly billing disputes. When these fees are not identified upfront, they lead to unexpected charges, strained Carrier relationships and costly billing disputes that can delay invoicing, disrupt customer expectations and damage trust when charges are added after the shipment is complete.

Shippers looking to gain more control over freight spend and improve overall shipping performance must prioritize the often-overlooked practice of accessorial verification.

Why Carrier Vetting, Intelligent Onboarding and Compliance are Non-Negotiable

Trust and transparency are critical in high-stakes logistics. A survey conducted by Supply Chain Management Review highlighted that while 89% of supply chain executives believe customers trust their operations, only 68% of customers share that sentiment, indicating a significant trust gap.

Shippers and 3PLs are under pressure to deliver not only speed and savings but also security and service. Behind every successful shipment is a reliable Carrier, but that reliability doesn’t happen by chance. It’s built through smart vetting, seamless onboarding and a strong commitment to compliance.