For Chris Jolly, consistent communication with shippers and carriers goes hand-in-hand with customer loyalty for brokers in the shipping industry. “You'll never get punished for doing the right thing,” he said.
In Episode 7 of Banyan’s Tire Tracks™ podcast, Jolly, broker and podcast host also known as The Freight Coach, discusses his blue-collar beginnings, being real about shipping in his podcast, and customer loyalty and communication.
Research-consulting firm Mastio & Company gathers feedback from Shippers to ensure that they get the best experience with their over-the-road shipping carriers. The data collected helps carriers improve their services to provide a better end-customer experience and a more loyal customer base.
In Episode 6 of Banyan Technology’s Tire Tracks™ podcast, Kevin Huntsman, President of Mastio, explains how Shippers can create a better carrier experience using data and technology.
“The shift for carriers is the migration to technology,” he said. “If you think about carriers 15-18 years ago, it's all by the gut. There was no technology. So, what they've done is they have leveraged this technology and utilized it in their business. And that's where companies like Banyan have been very successful in offering an incredible service to the industry.”
