Cutting Through the Noise: What to Look for in a Digital Shipping Solution

The unpredictability of the supply chain over the past few years has made technology a critical component in shipping operations. Some Shippers and 3PLs were quick to employ multiple solutions to adapt to changes and manage their freight. However, some of those solutions didn’t integrate with each other or failed to deliver the functionality needed to maintain efficient shipping operations.

As the economy tightens, these companies are looking to scale their technology to ensure they’re operating more efficiently. With so many options creating noise in the market, Shippers and 3PLs need the following features and functionality from their digital transportation management solution.

Great Customer Service is a Game Changer in Today’s Shipping Environment

Expectations for fast, flexible, and reliable shipments are higher than ever and will continue to grow over the next few years. To satisfy growing demand and help streamline the movement of freight, Shippers and 3PLs have turned to technology to provide better visibility and management of their over-the-road (OTR) shipments.

Personalized Service and Support Helps Drive Better Business Decisions

Businesses rely heavily on technology to automate operations, especially in an industry as dynamic as over-the-road (OTR) shipping where system needs, rates and carrier availability change daily. Often that automation carries over into customer service processes, which is helpful for simple FAQs or other questions that can be easily answered online through a chatbot. However, for more complex issues or questions, Shippers and 3PLs need a reliable partner that provides individualized service to cater to their unique needs.