Category: shipping data

4 Simple Ways to Utilize Data to Improve Shipping Operations

Posted on | by Banyan Technology
A group over-the-road freight trucks driving together with a tech overlay

Data visibility and transparency are a hot topic in the transportation industry these days and for good reason. From rating and booking, to dispatching, tracking, and invoicing, there are thousands of data points in the lifecycle of a shipment. While most Shippers and 3PLs know the data is out there and want to use it, many lack the resources or knowledge to put it to good use.

That’s why having a Transportation Management System (TMS) with seamless connections to your carriers, load boards, and other solutions in your tech stack is critical. A TMS creates a single source of truth for your shipping operations and enables you to harness the power of your shipment and carrier data.

So, while that all sounds great, some might wonder, what can you do with all that data?

To answer that question, here are 4 simple ways real-life Shippers and 3PLs are using data in their operations.

Technology Changes Carriers Must Leverage to Create a Better Customer Experience

Posted on | by Banyan Technology
A fleet of OTR freight trucks driving together

Research-consulting firm Mastio & Company gathers feedback from Shippers to ensure that they get the best experience with their over-the-road shipping carriers. The data collected helps carriers improve their services to provide a better end-customer experience and a more loyal customer base.

In Episode 6 of Banyan Technology’s Tire Tracks™ podcast, Kevin Huntsman, President of Mastio, explains how Shippers can create a better carrier experience using data and technology.

“The shift for carriers is the migration to technology,” he said. “If you think about carriers 15-18 years ago, it's all by the gut. There was no technology. So, what they've done is they have leveraged this technology and utilized it in their business. And that's where companies like Banyan have been very successful in offering an incredible service to the industry.”