Digital Hub Built to Accelerate Innovation,
Simplify Adoption and Drive Freight Performance
CLEVELAND, OH (May 19, 2025) – Banyan Technology, the leading provider of intelligent over-the-road (OTR) shipping software, has officially launched the Banyan Marketplace, a new digital hub that empowers Shippers and 3PLs to easily access, understand and engage with the tools they need to stay ahead in today’s fast-moving freight environment.
The Banyan Marketplace centralizes the full power of LIVE Connect®, combining advanced freight tools, data-driven solutions and leading partner integrations into a seamless self-service experience. Built for both Clients and Future Clients, the Marketplace makes innovation more accessible, actionable and essential than ever before.
“The Banyan Marketplace represents a strategic evolution in how we deliver value to the industry,” said Brian Smith, CEO of Banyan Technology. “It is built to remove complexity, accelerate access to innovation and provide our clients and prospects with a clear, confident path to optimize their freight operations. This is about more than technology. It is about enabling intelligent decisions, faster execution and better outcomes at every step of the supply chain.”
With a clean interface, intuitive navigation and instant Wishlist and activation options, the Banyan Marketplace empowers users to explore, evaluate and enhance their freight strategies with unmatched speed and simplicity. For current Clients, it offers on-demand access to solutions that align directly with their freight goals. It simplifies the learning curve, provides immediate value and encourages ongoing exploration of LIVE Connect’s full potential. For future Clients, the Marketplace delivers a real-time view into Banyan’s capabilities and strategic partner ecosystem, making it easier to stay informed on the latest platform enhancements and evaluate offerings that match their business needs.
“Our integrated partners are a critical part of the LIVE Connect ecosystem, and the Marketplace makes their capabilities easier to discover, evaluate and adopt,” said Deanna Wright, Chief Marketing Officer at Banyan Technology. “By spotlighting solutions from partners like Overhaul, Highway, Greenscreens_ai, Shiplify and Truckstop, among others, we’re helping Clients and Prospects see the full picture of what LIVE Connect can deliver and empowering them to build a more connected, agile and intelligent freight operation.”
To explore the Banyan Marketplace, visit https://banyantechnology.com/marketplace/.
About Banyan Technology
Banyan Technology is the leading provider of over-the-road (OTR) shipping software, delivering end-to-end freight management solutions. Our LIVE Connect® platform’s comprehensive suite of AI and BI tools drive efficiency and cost savings through intelligent logistics solutions for Truckload, LTL, Final Mile and Parcel shipping. LIVE Connect serves as our clients’ primary transportation management system (TMS) or as an API-driven data connectivity integration for existing operating systems. Banyan has been recognized as a Top 100 Freight Tech provider by FreightWaves, an Inbound Logistics’ Top 100 Technology Provider, a consistent High Performer on the G2 TMS grid and a Top Workplace. To learn more, visit www.banyantechnology.com or connect with us on LinkedIn, Facebook, and X.