Leveraging LTL Strategies for Shipping Success | Episode 43

The LTL shipping industry is evolving, and staying ahead of the curve requires understanding current trends and anticipating what’s next. Kevin Huntsman, President of Mastio & Company, joins Patrick Escolas to share insights from Mastio’s 2024 Annual U.S. LTL Carrier Customer Value & Loyalty Report.

In episode 43 of Banyan Technology’s Tire Tracks® podcast, Huntsman shares insights from more than 1,600 shipper interviews, offering actionable strategies to enhance decision-making for both Carriers and Shippers. He explores the impact of disciplined Carrier pricing strategies on the market, emphasizes the importance of trust and service consistency in Carrier-Shipper relationships and discusses how inflation and post-COVID shifts are redefining Shipper priorities.

“Freight is a relationship-driven industry, and understanding the data behind those relationships is key to moving forward,” said Huntsman.

LTL Strategies Episode Key Points

  • How Mastio & Company accumulates logistics industry insights.
  • What the 2024 U.S. LTL Carrier Customer Value & Loyalty Report has revealed.
  • The benefits Carriers are getting and how Shippers are responding.
  • The fascinating evolution of FedEx Freight.
  • The importance of drivers and why they are a representative of the organization.
  • Some ways to tell if a carrier is improving.
  • How the LTL report has evolved over the years.
  • Why sustainability and visibility will continue to grow in importance.
  • How technology is going to be integrated in shipping.

 “All these Carriers are challenging themselves to offer better service and really exceed the customers’ expectations.” — Kevin Huntsman [0:08:07]

“We want to move where the industry moves relative to the questions we ask.” — Kevin Huntsman [0:15:54]

“You can change a lot of things, but AI can’t replace a driver [and] AI can’t replace a dockworker so I think some of the fundamental tenants of LTL will still be in place long after I’m gone from this world.” — Kevin Huntsman [0:29:03]

Don’t miss this deep dive into the latest LTL strategies and trends that can shape your logistics success. Click above to view Tire Tracks episode 43.

Subscribe to Tire Tracks on your preferred podcast app to receive notifications of new episodes released twice each month.

Listen On-Demand