Staying Competitive with Key Logistics Marketing Strategies | Episode 42

In today’s competitive logistics landscape, understanding your market, getting noticed and retaining your customers is critical to long-term success. Jill Schmieg, Founder of Sol de Naples Marketing, shares logistics marketing strategies to help 3PLs and Shippers refine their approach to attracting and retaining customers and growing a more successful business.

In episode 42 of Banyan Technology’s Tire Tracks® podcast, Schmieg outlines how logistics professionals can leverage technology, define their differentiators and build sticky customer relationships to drive long-term success. Jill also explains how AI and BI tools like ChatGPT and others can serve as a starting point but emphasizes the importance of combining that output with your unique brand identity for maximum impact.

“It’s all about [understanding] your audience and telling a story that resonates with them. The logistics industry thrives on relationships, and marketing is no different,” said Schmieg.

Logistics Marketing Episode Key Points

  • Jill Schmieg’s background and how she found her way to logistics.
  • Exploring the current state of marketing in the logistics industry and why there’s room for improvement.
  • The first steps for a logistics company after realizing it needs help with marketing.
  • What to consider when deciding how to tell your brand’s story.
  • Understanding the ROI of marketing in logistics and how to focus on the things that matter.
  • How technology breeds research-savvy customers, and how it affects marketing as a whole.
  • The best practices for using AI responsibly and other technologies efficiently in marketing.
  • Sol de Naples’ vision of the future of technology in marketing.
  • The importance of maximizing fruitful seasons while preparing well for the bad.

 “What are those things that you’re good at that you have commonalities with your current customers? Nail down those things and then go and find more customers like them.” — Jill Schmieg [0:13:35]

“This is really important, especially for brokers: A customer will engage with you on average six to nine times before you ever find out who they are.” — Jill Schmieg [0:23:45]

“Use those [AI] tools with caution. The insight and the intelligence is good, what you do with it though; be careful.” — Jill Schmieg [0:29:56]

“The spot market can be brutal. So, when times are good, you need to really double down, invest, save, and prepare for when times will be bad because they will come.” — Jill Schmieg [0:40:05]

Discover more actionable logistics marketing tips to elevate your business. Click above to view Tire Tracks episode 42.

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