The Impact of AI on Freight Procurement: NMFTA on How AI Is Transforming Freight Cybersecurity | Episode 55

Banyan Technology’s Tire Tracks® podcast continues its mini-series, The Impact of AI on Freight Procurement, with an eye-opening conversation featuring Joe Ohr, COO, and Artie Crawford, Director of Cybersecurity, at the National Motor Freight Traffic Association (NMFTA).

In this episode, Ohr and Crawford reveal how AI is fueling both cybersecurity innovation and risk exposure across the freight ecosystem. They share real stories from the field, including ransomware attempts, scam emails and the biggest threats hiding in plain sight.

“Cyber [security] is a team sport,” Crawford said. “If you’re not talking about it, you’re leaving the door wide open.”

Ohr explains how NMFTA is working to build cybersecurity into the DNA of freight operations, especially as more connected technology enters the cab, trailer and shop floor.

“Just like safety became part of company culture, cybersecurity has to follow the same path,” Ohr said. “It’s no longer optional. It’s essential for keeping freight moving and data protected.”

They also break down NMFTA’s approach to building freight cybersecurity standards, addressing legacy technology vulnerabilities, and using AI to detect anomalies before bad actors can exploit them. From asset protection to operational resilience, this episode highlights how freight leaders can prepare now for a more connected and more targeted future.

Freight Cybersecurity Episode Key Points

• How the transportation industry’s mission has evolved.
• Unpacking the tactical mission of NMFTA.
• How NMFTA’s strategic mission has unfolded.
• Why cybersecurity must be approached as a team.
• Unpacking the weak link in freight cybersecurity.
• How the NMFTA works to maintain high standards.
• Why it is essential to remember that logistics is a relationship-based relationship.
• What the zero trust framework dictates.
• How AI is making API even better.