Why Tariffs are Driving the Shift to Nearshoring | Episode 59

Tariff disruption is no longer a background risk. It is driving structural change across supply chains, accelerating nearshoring in Mexico and North America and pushing companies to rethink freight strategy.

In episode 59 of Banyan Technology’s Tire Tracks® podcast, Jason Steinke, EVP of RIM logistics, explains why tariff volatility is reshaping supply chains and how Shippers and 3PLs can adapt without adding operational friction. He details how leading organizations are advancing supply chain intelligence with end-to-end visibility, stronger cross-border security and compliance, and smarter mode optimization as parcel and LTL volumes continue to climb.

“Nearshoring isn’t just a trend; it’s the new operating model. Visibility, security, and adaptability will define the winners,” Steinke said.

He also emphasizes a long-game approach where building trust and resilience matters more than chasing transactional wins.

Nearshoring Episode Key Points

• What motivated RIM logistics to shift from an international to a domestic focus.
• How RIM’s market and technology expansion was driven by the customer.
• Technology adoption lessons and the company’s blended people and tech approach.
• How the adoption of technology has changed the training and recruitment landscape.
• Misconceptions around security and why it is such a vital aspect of freight and logistics.
• Navigating changes in tariffs and how RIM is approaching the evolving value of third-party logistics.
• How automation helps scale tasks and why human oversight is still needed.
• RIM’s approach to regulation, sustainability, and nearshoring.