Artificial intelligence is not on the horizon. It is already embedded in freight operations, reshaping how Shippers and 3PLs manage procurement, communication, documentation and execution. As demand grows for faster and more accurate service, AI is helping teams transition from reactive processes to proactive, data-driven execution.
AI is not about replacing people. It is about refocusing their time on strategy, relationship building and solving high-impact problems while technology handles the repetitive work.
