The over-the-road (OTR) freight market continues to face a perfect storm: soft demand, high operating costs, and a rate environment that is not rebounding fast enough. This margin squeeze is forcing carriers, brokers, and shippers to rethink how they operate.
While no single strategy can erase these pressures, the companies that adapt with smarter processes and sharper visibility are the ones finding breathing room. Here are five ways freight leaders are fighting back.
