Increasing Sustainability in LTL Transportation

Sustainability has been a buzzword for a while now, as it is something everyone can play a part in and something we all need to take responsibility for. As more corporations and consumers prioritize “going green” or being environmentally friendly, sustainability will remain a focus.

This very point was showcased in a couple of recent studies. Forbes found that 92% of consumers will be more likely to trust a company that supports social or environmental issues. Coyote Logistics and Martec discovered that 81% of supply-chain companies have increased their focus on sustainability in the last three years, attributing the sustainability adjustments to pressure from stakeholders and global demand to “go green.”

But what does that mean for the LTL industry? How can companies work to lower their carbon footprint without disrupting their operations or hurting their bottom line?