The freight industry is embracing a technological transformation that is empowering Shippers and 3PLs to optimize operations, reduce costs and tackle inefficiencies. Insights from the Q4 2024 Shipper Rate Report from FreightWaves highlight key data points underscoring the value of innovations such as AI-driven analytics, automation and real-time data connectivity.
Technology remains vital for the advancement of supply chain organizations. In a recent Gartner survey, 61% of respondents say technology is a source of competitive advantage with many identifying several emerging technologies as important investment areas.
The survey also found that by 2026, more than 75% of commercial supply chain management application vendors will deliver artificial intelligence (AI) and data science.
As the supply chain evolves, industry officials are seeing a multi-faceted approach to advancing the technology behind shipping operations. Artificial intelligence, generative AI, machine learning, digital twinning and understanding how to make better use of internal data are the future of technology in logistics.
