How Automated Freight Insurance is Transforming Logistics | Episode 62
Most Shippers and 3PLs assume their freight is insured — until a claim hits and the payout barely covers the bubble wrap. Enter automated freight insurance.
In Episode 62 of Banyan Technology’s Tire Tracks® podcast, Michael Wilson of Marsh breaks down one of the biggest misconceptions in logistics: the belief that carrier liability equals cargo insurance. Spoiler: it doesn’t.
Wilson shares how automation is finally changing that story. What once required fax machines, typewriters, and hand-delivered signatures is now instant, digital and accessible directly inside freight management platforms. Shippers and 3PLs can add coverage at the moment of booking, generate certificates automatically and use their existing policies without extra steps or separate workflows.
“We want to get ahead of the curve — and automation is how we do it,” Wilson said.
Listen in for a tech-driven look at why automated freight insurance is transforming how Shippers and 3PLs protect their goods — and how automated solutions are making coverage seamless, accurate and impossible to overlook.
Automated Freight Insurance Episode Key Points
- Why Carrier liability is not the same as cargo insurance, and what full protection means.
- Ways liability limits, short claim windows, and strict terms leave Shippers under-compensated.
- How COVID and digitization highlighted long-standing cargo coverage gaps.
- Why insurance is a must-have and when Carrier liability might be “good enough.”
- Which high-risk commodities sit outside standard program categories.
- How shippers can integrate existing cargo policies into their workflows.
- Marsh’s value-added insurance for 3PLs and the misconceptions about insurance.
- The future digitization of Marsh’s platform and how it will make processes easier for clients.
- What freight insurance coverage will look like in the future.
“Does a Carrier have a level of insurance? Yes. Is it the right insurance? No, it’s liability which is third party.” — Michael Wilson [0:08:36]
“There is no insurance that is sue-proof. If someone wants to sue, they can always sue, but [Marsh] can make sure you’re properly protected – because you have the right insurance in place.” — Michael Wilson [0:24:21]
“I think [insurance brokers] are grouped in with lawyers, and nobody likes a lawyer.” — Michael Wilson [0:34:48]
Learn how automation is redefining freight insurance — and why it matters for every shipment you move. Click below to listen to Tire Tracks episode 62.
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