The Impact of AI on Freight Procurement: How AI Agents Are Reshaping Logistics Workflows | Episode 57

Banyan Technology’s Tire Tracks® podcast continues its mini-series, The Impact of AI on Freight Procurement, with an inside look at how companies are scaling operations and transforming logistics workflows using AI-powered agents featuring Jesse Buckingham, Co-Founder of Vooma.

Buckingham explains how AI agents help brokers, forwarders and carriers execute key tasks across the full load lifecycle. From quoting and scheduling to dispatching and carrier communication, these agents are built to work directly inside the tools logistics professionals already use.

“You can turn your email into an API,” Buckingham said. “It’s like giving your team superpowers without hiring another person.”

With a background in logistics tech and AI development, Buckingham shares how Vooma combines deep freight knowledge with smart automation to reduce cost per load and improve speed, accuracy, and scalability.

He also offers a look ahead at where AI in logistics is headed, including customer-facing applications, intelligent appointment booking, and cost-saving features that allow teams to grow without adding headcount.

Logistics Workflows Episode Key Points

  • The ins and outs of Vooma, the AI-powered logistics platform co-founded by Jesse Buckingham.
  • Logistics: The unseen industry.
  • How Vooma approaches the “AI taking human jobs” dilemma.
  • Unpacking the “directly into email” aspect of AI at Vooma.
  • The pros and cons of AI in logistics, according to Vooma’s customer feedback.
  • How AI affects a logistics company’s rating, cost to serve, and product prices.
  • The role of AI in Vooma’s future, and how AI affects auditing and other financial protocols.
  • Exploring the consequences of omitting AI from your business in 2025.
  • Where AI stands today, its current limitations, and how it could evolve in the near future.

“[Vooma is] a platform that enables logistics companies to build and manage their AI workers.” — Jesse Buckingham [0:01:42]

“Logistics is very fragmented.” — Jesse Buckingham [0:12:56]

“The businesses that figure out how to effectively implement AI are going to be able to win and outcompete.” — Jesse Buckingham [0:28:37]

Discover how AI agents are reshaping logistics workflows. Click above to view Tire Tracks episode 57.

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