Deanna Wright is the chief marketing officer for Banyan Technology. She is focused on developing stand-out marketing that creates relevant and engaging user experiences to influence action and help customers realize their full business potential. Deanna manages the overall brand and marketing presence for Banyan including strategic programs in digital marketing, social media, lead generation, public relations and event presence.
In addition to Marketing, Wright also oversees the Inside Sales and Business Development teams at Banyan. She is responsible for developing strategic plans to drive sales growth, overseeing the training and development of sales personnel and identifying new market opportunities. Wright ensures that both teams align with the company’s overall goals, working closely with cross-functional departments to optimize performance.
Wright has spent the majority of her career in marketing leadership positions at the senior level, building talent and resources to drive company revenue and growth. She holds both Bachelor’s and Master’s Degrees in Business Administration from Cleveland State University.